Select Your Target Market When considering the marketing of your business, the first step is to determine your target audience. New Clients Many tourists have never heard of Hout Bay. Some know it from word of mouth. But most tourists arrive in Hout Bay purely by coincidence - in other words they drive through. HOUT-BAY.COM has a strong reach towards new clients, as we not only market a single business, but we market Hout Bay as a special destination in Cape Town. When potential visitors search for Cape Town, HOUT-BAY.COM comes up as one of the options. When a visitor finds the HOUT-BAY.COM platform, they immediately have the most common tourist interests - accommodations, restaurants, bars and attractions - at their disposal. Existing Local Clients Existing local clients may already know your business. That does not imply that you will get them as a client, though. Especially in categories like restaurants or bars, people have the tendency to select what they already know. If one would like to attract new clients, one needs to actively attract them. On HOUT-BAY.COM you can do this by providing an attractive description and selected pictures of your business. Our maps feature also shows potential clients them which businesses are close to their current location. Optimize Your Business Listing The best way to market your business is by upgrading your free business listing to a Premium Listing. The Premium Listing provides you with the following advantages: Ability to place 4 color (or B/W if you prefer) pictures of your business on this website Add your logo to your listing A text description of your choice, which describes your business Meta Tags, which help your business to be found on Google and other search engines Display the opening times of your business Show your URL (domain name), which links directly to your website Show a Youtube or Vimeo video of your business Ability to have your special events listed Last but not least, Premium Listings rank higher in the search categories Accomodations, Restaurants, Bars and Vineyards. Low Marketing Costs The cost of a Premium Listing is only R 1,400.00 per year. Please contact us at firstname.lastname@example.org to arrange your Premium Listing.